Hot
Tropics
A bright, welcoming identity for a tanning salon, spanning logo design, print collateral, retail packaging, and website direction. Original work by Katt Chisare, presented here through refreshed portfolio mockups and an expanded contemporary brand world.
Identity design, art direction, print collateral, retail and digital direction
Logo, appointment card, retail packaging concepts, website concept
Original work, revisited as a self-directed portfolio evolution
Warmth without
the cliché.
Hot Tropics began with an expressive sun-backed wordmark built to feel lively and recognizable. The refreshed presentation broadens that identity into a softer, more contemporary world: sea-glass aqua, warm yellow, textured neutrals, and palm-shadowed light. Across every application, the system stays upbeat while feeling clean, welcoming, and ready for real retail use.
A confident script wordmark, energetic sun motif, and fresh tropical palette give the salon an unmistakable presence.
An appointment card designed to keep the experience friendly, useful, and unmistakably on-brand.
A welcoming website concept turns the identity into a clear service experience built around confidence and care.
The Hot Tropics identity and logo are original work by Katt Chisare. This case study presents the project through self-directed contemporary mockups and expanded print, retail, and digital concepts created for the Vale Studio portfolio. Fictional business details are used throughout the presentation.